![]() The Liverpool, UK-based Land Rover dealership invited customers to the opening of their new showroom by sending boxed helium balloons to 100 customers. This campaign increased corporate support by 260% and placed WWF Philippines as the top participant for Earth Hour that year. When the candle was taken out of the box, it resembled a building with the lights off. Thanks to some clever cutouts, the box resembled a large building with lights on in all windows. CEOs and business leaders were sent yellow candles in black boxes. In 2009, WWF in the Philippines created this creative mail campaign. ![]() WWF’s Earth Hour aims to encourage big businesses to switch off their office lights. Source WWF Philippines: Stickies, Candlebox This offered value to existing customers, while the enclosed materials cleverly included brochures for added benefits and the Amazon Rewards Program. One campaign promoted the Amazon Rewards Visa card – and rather than solicitation, its purpose was to showcase expanded benefits for subscribed members. Amazon RewardsĪs an online powerhouse, direct mail from Amazon is unexpected. Mercedes Benz used the physical mail envelope flap to demonstrate their convertible Coupe, and capture the attention of the recipient. The most effective campaigns are often the simplest. ![]() 10 Examples of Perfectly Executed Direct Mail Campaigns Mercedes Benz: Coupé or Cabriolet? Let’s dive into some of the best direct mail campaigns by brands.
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